The annual AICP Show is a celebration of the innovations in commercial making and has grown in the last two decades from one single category among honorees into a week-long industry gala event. The Association of Independent Commercial Producers has continuously sought out a collaboration with McCann Systems on all creative and technical audiovisual aspects of AICP Week, featuring the 2014 debut of the Base Camp, the Next Awards, and the Show at the Museum of Modern Art.
AICP Base Camp served as a do-all gathering place for guests to pick up tickets, congregate, and learn more about the Association through a series of panel led discussions. In the storefront, McCann installed a Christie Digital MicroTile 2×7 videowall attached to trussing to create a floating illusion in the window. Content created by QuietMan was controlled and looped to the videowall with a mac mini.
Additionally, a 1×5 Christie Digital 55” micro bezel display wall powered through a pc playback system was provided to show custom content and simulcast presentations. Guests were given the option to experience the new AICP website using a Sumo all-in-one, pc powered touch display, connected wirelessly. In the main presentation area, a Samsung 75” display was used for the various panel discussions along with 8 channels of wireless microphones.
The NYU Skirball Center for Performing Arts was the venue for the 2014 AICP Next Awards. The show featured five cubes covered in 4mm LED combined with a Christie Digital HD18k projector and 25-foot screen, set afloat against a vacant backdrop to create an immersive experience for the audience. Content created by Trollbäck + Co. featured quick-cutting shapes and words to draw the viewer in with vortex-like motions in a black and white palette, all managed behind the scenes by Watchout software. This technological arrangement was carefully engineered by McCann Systems to ensure that each component was precisely synchronized to maintain the hypnotizing effect of the show as a whole.
At The Museum of Modern Art in New York City, the week-long event culminated with the AICP Show celebrating “The Art &Technique of the American Commercial.” Guests were both entertained by custom content created by Trollbäck + Co., and wowed by the grand scale by which it was presented. A Christie Digital HD 18k projector was mounted in portrait mode from the fifth floor terrace to project on a 70’x40’ wall in the garden.
