Beacon Capital Partners is a private real estate investment firm who transformed the building at 330 Hudson Street, located in the Hudson Square district. ESI Design came to McCann Systems with a vision for the new lobby at 330 Hudson Street and created the lobby experience in this gracious new building blending an artistic video application with the latest in LED technology. The brilliant blend of 4mm and 8mm Tekumi LED help create this exciting new space.
As you enter the lobby, there are LED displays flanking the doors at the main entrance; each display measuring 7’ x 5’ using both high and low resolution Tekumi LED. The feel of the space is enhanced by the use of both 4mm and 8mm LED panels with a total of nine LED areas in the lobby. In addition to this visually enticing entry way, the lobby features six displays which are 15’ x 9’ and additional LED at the elevator bank. The client desired a crisp, bright video centered between a lower and higher resolution LED product to create a visually forced focal area. Using diffusion glass in front of the LED McCann was able to produce a smooth image with soft delineation between the 4mm and 8mm LED products creating the exact visual effect the designer envisioned.
The audio system for the lobby is designed to be an experiential system and is hidden throughout the space. All of the audio processing is being done through BIAMP AudiaFLEX handling echo cancellation, gating, equalization and overall balancing of the audio system.
The power supplies for the LED are remote and are located in separate cabinets adjacent to each individual wall, another feature that was designed into this mission critical system. Fiber optic cable was used for all feeds from the head end out to the LED displays providing optimum video quality. Medialon was chosen for control because of the elite control system programming it provides. Medialon software offers creative designers the power of audiovisual control technology and is used here to schedule the shows/content.
The Tekumi LED adds an immersive aspect to the elegant, chic design of this space. The epic proportions of LED greet visitors and tenants alike enveloping them in this savvy experience that demonstrates how Beacon Capital Partners stand out as an innovative firm.
