DraftKings Sportsbook is the first build of its kind and brand new to the marketplace, and in one of Atlantic City’s most tenured buildings- Resorts Casino Hotel. The juxtaposition is bringing new bettors and retail customers from the DraftKings app and website to a physical location- and this is the first of many locations as new betting legislation is green-lighted.
The main lounge area is over 5,000 square feet and seats 50 patrons in custom stadium-style furniture with built-in chargers focused around a 40’x8’ Ultra High-Definition LED display. It features the tightest pixel pitch in Atlantic City, 1.6mm, resulting in breathtaking visuals from live action games (provided by Unilumin). Around the perimeter of the Draftkings Sportsbook is a double-sided, curved LED Ticker designed and built by McCann Systems- perhaps the most impressive ticker install in the country.
The VIP and bottle service area features enough 1.6mm UHD LED panels to push the total to over 1,000 square feet of video board. The Video Processor (Evertz) can be configured in countless ways to display any number or size of broadcasts and simulcasts from around the world.
The Wagering Windows (5) and Betting Kiosks (12) are wrapped in LED board 36’ in length displaying live odds the match those on the DraftKings app. Adjacent, the fully stocked bar has HD displays over the bar, an 85” wall display, and built in video poker and slot machines. Even the bathroom is stocked with premium audiovisual solutions to make sure no one misses a play.
The digital-signal processing Audio System delivers over 8,000 watts of crystal clear calls and can be programmed to individual zones throughout the main book, bar area, or VIP lounge. This creates a fully-immersive sports experience for the most demanding of sports fan.
Using the McCann Systems custom UI interface on multiple panels, anyone from a bartender to a manager can complete control how the room needs to react to users’ needs. The project has received high praise from Resorts, DraftKings, and the end users, and was delivered on budget and on time, thanks to McCann Systems.