The annual AICP Show honors the craft of the commercial, recognizing every aspect of commercial-making and features the Next Awards to celebrate innovative marketing communications across several platforms.
Year after year, McCann Systems has had the honor of working with AICP and Trollbäck+Company to innovate the visual phenomenon to open each annual Next Awards show.
This year’s Next Awards Show surged with energy with an exceptionally stunning show at the Skirball Center for Performing Arts. Custom content by Trollbäck + Co. splashed across the massive 55’ projection screen, illuminated by a Christie D4K3560 3-chip DLP Projector. Ten 1×2 columns of 3mm and two singular 2.5mm Christie Digital Velvet LED tiles added depth to the stage as part of the eye-popping overall audiovisual design by McCann Systems. Ten 2.5mm Christie Digital Velvet LED tiles coupled with Meyer speakers lined either side of the auditorium to fully immerse attendees in the experience.