For the New York / New Jersey Super Bowl XLVIII, Verizon Wireless wowed the tri-state area with an impressive “Power House” tent in New York City’s Bryant Park. This temporary Power House of technology boasted various interactive components, such as the intuitive, informational kiosk or the numerous virtual games for Super Bowl fans and visitors to enjoy. One of the highlighted interactive areas was a 26’-10” x 7’-2” video wall by McCann Systems.
The massive interactive digital canvas was created by McCann Systems using 140 Christie Digital Microtiles – the ideal choice due to their design and feature set. Easily configurable into any shape or size, the Microtiles also automatically color balance themselves for consistent “true-to-life” color, brightness, and contrast throughout the entire wall. Christie Digital Microtiles also allow for easy content delivery and playback through a standard digital video connection.
Verizon’s custom designed interactive content is fed to the Microtile wall via a custom PC while an Xbox Kinect camera captures the user’s every movement. To trigger the interactive system, Power House visitors simply step on a colored square to activate the Xbox Kinect camera, allowing it to register them and their movements for access and control of the system’s digital content. Users play virtual musical instruments with their favorite artists and albums on the expansive video wall by catching their icons as they whirl around on the vibrant screen.
Prior to the installation at Bryant Park, McCann Systems built a full scale mock-up of the system in their Edison, New Jersey office. This mock-up allowed Verizon’s content and programming developers to assess and optimize the custom interactive software prior to deployment.
This 20 tile wide by 7 tile high wall was one of the largest video walls in Verizon’s Power House of Technology tent.
Verizon’s Power House of technology was open to the public throughout the week leading up to the Super Bowl as well as on Super Bowl Sunday.