FOR IMMEDIATE RELEASE
Edison, New Jersey, United States of America (Free-Press-Release.com) October 8, 2010 — McCann Systems, a premier audio visual design-build integrator, is currently testing new opportunities to combine the latest innovations in Radio frequency identification (RFID) technology with cutting edge digital signage displays. The combination of these two sciences could revolutionize the way companies directly market to consumers.
RFID is a generic term that is used to describe a system that transmits the identity (in the form of a unique serial number) of an object or person wirelessly, using radio waves. RFID is in use all around us. Examples of RFID technology include micro-chipping animals, paying tolls with EZPass and paying for gas with SpeedPass. Unlike ubiquitous UPC bar-code technology, RFID technology does not require contact or line of sight for communication. RFID data can be read through the human body, clothing and non-metallic materials.
McCann Systems anticipates using RFID technology to elevate the personalization and customization of business to consumer marketing. For example, retail stores using RFID in digital signage can turn static Point-of-Purchase stands into highly interactive marketing stations. When a potential shopper picks up merchandise from a POP display, the RFID technology integrated into the stand will automatically play the appropriate advertising clip for that product on it’s LCD display. In short, retailers will be able to directly target specific advertising messages to consumers who have just shown interest in a product.
RFID technology in digital signage is starting to grow and it is a technology to watch out for in the near future. McCann Systems is dedicated to advancements in AV technology and looks towards 3D technology as an exciting product that they can recommend with confidence to their clientele. By investigating trends, exploring new applications and harnessing new technologies, McCann Systems stays at the forefront of the audio visual industry and secures their standing as a leader in AV design and integration for the corporate community.
McCann Systems was founded by Frank McCann in 1996 as an audio visual design-build company. For well over a decade, McCann Systems has delivered audio visual communication solutions to companies worldwide. As a leading audio visual design integration specialist, McCann Systems offers strong technical expertise, complemented by high levels of creativity and precision. McCann environments can be found in almost every major industry, such as advertising, broadcast, education, entertainment, finance, government, retail, institutional, hospitality, insurance and transportation. Projects include CNN Communication Center in the Time Warner Center in New York City, CNN International in London, Barclays Sales Center in New York City, Bethel Woods Museum in Bethel NY, Elizabeth Arden on Fifth Avenue, NASDAQ’s OMX MarketSite studio in Times Square, NHL Powered by Reebok retail store and corporate offices in mid-town Manhattan, Nintendo World at Rockefeller Center, Medco Health, Client Solution Center in Franklin Lakes NJ, Empire BlueCross BlueShield in Brooklyn NY, JP Morgan Chase Manhattan Bank Command Center; and Boston University Visitors’ Center in Boston MA.