McCann Systems works hand in hand with award winning experiential design firm, Chute Gerdeman, to create an extraordinary immersive retail experience. The latest issue of design:retail magazine features the newest Verizon Wireless Destination Store, which recently opened in Chicago.
Verizon’s Chicago destination store makes a gleaming black gem of a statement on the Magnificent Mile
By ERIN M. LOEWE
There is no shortage of excellent shopping on Chicago’s famed Magnificent Mile.
But, while schlepping to the nearest wireless carrier doesn’t rank high on most peoples’ endless to-do lists, a walk through Verizon Wireless’ second destination store- which opened in November 2014, a year after its Mall of America flagship and just weeks before a Houston one- might change the minds of even the most tech -averse among us.
With the help of longtime design partner, Columbus, Ohio-based Chute Gerdeman, Verizon completely gutted the 20,000-sq.-ft. space, which had been sitting vacant for a couple of years… The result was 10,000 sq. ft. of retail space spanning two floors to help the Basking Ridge, N.J.-based company project itself as a lifestyle brand for everyone. Adam Limbach, vice president of brand communications at Chute Gerdeman, says there is quite a view of the city looking from the inside out. “We really wanted to showcase the interior design of the space,” he says. “There’s a ton of technology in the space. and we wanted to make sure the energy got through to the outside.”
At its core is a digital branded “monolith,” which visually sweeps up through the store’s center and subtly nudges customers to continue their exploration upstairs. An added bonus is a charging concierge behind the monolith, where people can securely drop off their phones for a quick in-store power-up.
Read the entire article in the March 2015 issue of design:retail magazine or download the PDF: Verizon Wireless Chicago
