It takes more than a good selection of products and strong customer service for retailers to succeed. In this extremely competitive market, it’s also crucial that retail businesses take advantage of multiple marketing techniques to make sure they stand apart from the rest of the pack. Even in the current multimedia landscape where social media posts and e-commerce reign supreme, one of the most effective branding and marketing tools a retailer can have is well-designed signage.
With modern retail digital display technology, a store’s signs can do much more than announce its presence to the world. They also can be used to deliver information and promotions to a wider audience. If your company isn’t making the most of it, consider the many digital signage features and benefits. Here are some of the most important advantages.
Driving Sales Higher
Perhaps one of the most important advantages of digital signage is that it can help you sell more products. Whether they’re used to showcase specific items, play dynamic advertising videos or simply direct shoppers to various departments, digital screens in retail can be incredibly powerful for inspiring and motivating consumers to add more to their carts or baskets.
Creating Branding Opportunities
Indoor video walls and other digital solutions give retailers virtually limitless opportunities to enhance their brands. For example, digital signs can be used to display high-definition video clips to create a specific mood inside a location. They also have the ability to show motion graphics and animations featuring the retailer’s branding and logos. This can be especially useful when synchronized with your social media feeds, as they can display any posts or photos generated by your marketing team or influencers as they appear in real-time. All of these capabilities come together to create a cohesive and immersive experience for shoppers.
Increasing Foot Traffic
It takes a lot to cut through the visual noise that people encounter every day. That’s why installing signage capable of displaying eye-catching content in a larger-than-life format can do so much. Dazzling displays featuring bright colors and exciting visuals have the potential to pull people off the sidewalks and into your stores. High-quality video makes it easy to draw a crowd and ensure that you’ll make the most of your location.
Delivering Entertainment
For a large number of people, shopping is more than a necessity — it’s a pastime. High-end electronics and lifestyle brands have to deliver more than a satisfactory shopping experience. They also want to ensure that their customers have a good time inside their stores from start to finish.
LED signs and other types of retail digital signage solutions could deliver big results in this regard. By providing a broad spectrum of entertainment and mood-setting options, this technology can even make waiting in the checkout line fun. Additionally, interactive displays can create even more opportunities for consumers to entertain themselves while they’re looking for that perfect product.
Improving Internal Procedures
It’s important to think about how digital screens can help your staff, as well. Digital message boards can be a great way to communicate with employees. They can be used to share critical information regarding shift changes, upcoming events and safety reminders. These types of messages also can be more impactful and memorable than a printed flyer or emailed memo.
Trust McCann Systems for Comprehensive Expertise
When it comes to trusting a company to bring these solutions and their associated benefits to your stores, there is no better resource than McCann Systems. We develop custom-built technology that integrates audio and video elements in a way that fits your wants and needs in the most suitable manner. If you’d like to learn more about what we can do for you, get in touch with us today to request a consultation.
