Resort casinos are mini-cities, often including restaurants, clubs, theaters, swimming pools, bowling alleys, and other entertainment options along with gaming. With all those diversions, it can be difficult to maintain a consistent brand while integrating various media and delivering pertinent messages to the right audiences. Casino digital signage can solve these issues with a variety of applications throughout the property. When you partner with experienced audiovisual design and integration professionals, your casino’s digital signage can instill player loyalty, per-visit spending, engagement, and greater guest experiences.
Digital displays can be used to convey important information, reinforce selling points, publicize shows, promotions, and specials, provide artistic and architectural distinction, and more.
Here are some ways you can incorporate digital signage to make your casino stand out:
Imposing and dynamic, videowalls command visitors’ attention. These large format, fully customizable walls can range from colossal curved displays in the main area of the book to high-definition screens in smaller gaming rooms or restaurant and theater areas of the casino.
Videowalls outshine static displays as the frontrunner of casino digital signage in several ways:
- Customizable configuration – With the ability to source dozens of different feeds simultaneously, patrons can view books’ odds and multiple games and races at once. Such displays offer flexible feed sizing and positioning to accommodate any day’s viewing necessities. High contrast images and wide viewing angles encourage visitor engagement translating to lengthier visits.
- Visual quality – Rivaling high-definition television with huge, robust displays, LED videowalls can achieve darker blacks, brighter colors, and better contrast. Individual diodes continue to get smaller, advancing pixel pitch and resolution exponentially for ultrafine video, animation, graphics.
- Reliable Operation – A reputable audiovisual design and integration partner will install your casino digital signage with redundant power and components for glitch-free operation and maintenance. An intuitive control system allows full integration of wall panels and between displays in different parts of the casino. Messages, videos, and graphics can be scheduled well in advance to display at specific times and locations to precisely target marketing promotions and audiences. 24/7 operation with minimal maintenance ensures maximal uptime and low cost of ownership—for both large and small displays.
Videowalls are common in race and sports books, where they can show not only odds, scores, and other data, but also live action games in full-color and high-definition. But smaller betting kiosks can benefit from casino digital signage as well. These smaller wagering stations often include elevated video monitors or LED displays and an arrayed panel behind the counter for displaying odds and scores. Additional information can be shown on columns to either side of the counter. While less expensive to install and operate than full-service, books with videowalls, betting kiosks draw plenty of action with their high visibility, multiple sight lines, and prominent images.
Marquees and Internal Signage
Casino marquees make the first impression on guests and establish the excitement and atmosphere to be experienced inside. They are the ultimate marketing tool, but done right, they can be so much more. The exterior digital signage gives the casino an ever-changing canvas on which to create art to make emotional connections.
Once the marquee has drawn guests inside, internal signage must reinforce the initial visceral response and carry through the promise. At their best, they are dynamic and interactive, not only directing customers to gaming, dining, and entertainment venues, but making it easy for them to make themselves at home.
Strong internal casino digital signage includes columns, mounted displays, and freestanding mini-walls that display information, art, and promotions on the casino floor, in restaurant waiting and dining areas, at live concerts and production shows, wherever visitors’ eyes might land.
Contact McCann Systems when you are ready to take customer experiences to the next level through interactive, attention-grabbing casino digital signage. McCann is a specialist in gaming industry audiovisual solutions and has pioneered numerous casino technology trends. We will partner with you through every step of your project, from design, programming, and equipment selection through installation, commissioning, and operator training.