Simply put, digital signs—or screens which display digital content—capture attention better than static signage. In fact, digitized displays draw four times more views than traditional, fixed signs. But digital signage solutions do more than catch the eye.
From educating audiences to displaying customized promotional materials, digital signage offers a highly flexible means to maximize your space’s potential. When done well, digital signage is an art form which transforms heavily-trafficked spaces into sophisticated, multisensorial experiences that reach beyond the product and promote the idea of a lifestyle.
Here are just a few of the ways digital signage solutions can make an impact:
Draw More Foot Traffic Inside
Digital signage tools such as projection systems and videowalls powerfully grab attention. Once inside, customers spend 30% more time in buildings with digital signage and rate the company up to 46% higher, translating into increased repeat visits.
In retail environments, increasing traffic and driving sales is vital, but many other businesses – from concert halls to museums – also benefit from modern digital signage solutions combining rich visuals with audio and interactive content to create engaging environments customers want to explore.
Communicate Critical Information Effectively
We all tend to tune out the objects we see every day. Information presented digitally cuts through the mundane by providing up-to-date and engaging content people will both see and remember.
For example, in corporate settings, digital signage solutions can communicate everything from daily schedules to supply chain updates – in addition to reducing printing costs, this spreads information efficiently and boosts morale.
In educational institutions, emergency alerts require instantaneous, campus-wide delivery, but even everyday notices are more effective when distributed cohesively throughout the entire student body by digital panels and videowalls.
Provide Context-Appropriate, Flexible Content
Another key benefit of digitized signage is flexibility. With the ability to upload new content as frequently as needed, digital signage instantly showcases the most updated, relevant content for any audience.
Nearly every industry stands to benefit. Fast-service restaurants customize menus to update each meal, stadiums broadcast event-specific information, and hotels point customers to specific attractions or even create personalized content which follows people to their rooms. This method of targeting content is likely to see the highest ROI in coming years.
Direct Guests with Digital Wayfinding
Digital wayfinding tools direct traffic with interactive displays or kiosks. Unlike maps, these kiosks display multiple layers of information with a huge degree of flexibility and responsiveness.
Easy navigation creates a more enjoyable customer experience for any large campus. The end results of implementing responsive digital wayfinding solutions are improved traffic flow, better retention, and happier customers.
Promote Your Products or Exploit Valuable Advertising Space
Digital signage solutions offer unparalleled opportunities to air highly targeted content. It showcases existing inventory, builds brand awareness, and creates a sense of urgency for customers already on-location.
Digital sign space can also be rented out for local or complementary product advertisement. In heavily traveled areas, it’s even possible to sell hourly time slots. This approach is a lucrative, high-impact, and flexible marketing tool which helps you take advantage of audiences already in the right place and mindset to become customers.
Reduce Perceived Wait Times with Digital Lobby Signage
Digital lobby signage immediately modernizes any welcoming space, offering customers information in a visually beautiful format. For example, check out McCann’s installation at Viacom’s Lobby.
In addition to adding a design and informative element, digital lobby signage has several practical benefits. Customers perceive waiting times as 35% shorter in spaces with digital signage, a significant bonus in industries such as finance and government in which wait times are a regular pain point.
How to Leverage Digital Signage Solutions for the Greatest Impact
Regardless of industry, digital signage tools are a key component of modern marketing. Digital signage helps create pleasant spaces, showcase creativity, and highlight the unique offerings of your company.
Whether used for advertisement, to draw customers in, to provide additional lighting or entertainment, or simply to create a modern, beautiful space, digital signage improves customer experiences and enables businesses to engage customers while offering them both information and an experience they value.
If you are interested in pursuing a digital signage solution, we encourage you to explore our expansive project gallery. With McCann’s expert design and engineering knowledge, the possibilities are truly endless. Contact us to begin transforming your space.
