Due to the rapid growth of e-commerce, many consumers are skipping in-person shopping altogether. This means that retailers with physical locations can no longer just sell products anymore — they must go above and beyond to secure their place in the market. To be successful, retailers with brick-and-mortar stores need to strengthen their overall patron engagement and brand affinity by offering an enhanced customer experience.
Customers relish the convenience and vast inventory available via online shopping. Retail brands can bring the amenities of the online world into brick-and-mortar stores, giving patrons something they can’t get anywhere else. Retailers need to embrace change to remain competitive and create agile stores that keep up with consumer needs. By delivering an engaging customer experience, retailers can grab patrons’ full attention and keep them coming back.
Taking Advantage of Today’s Audiovisual Technology
Customers have become increasingly comfortable with — and reliant upon — digital technology in shopping and entertainment. They are drawn to videos and images, and retailers can take advantage of this by creating immersive environments with today’s audiovisual technology.
An AV experience uses standout displays that range from video walls to digital signage to make an impact. These various retail technology trends may feature a retailer’s latest brand campaigns, promotions, or targeted messaging.
Audiovisual technology enables retailers to make a memorable first impression. An AV design that incorporates interactive elements, high-definition graphics, and exceptional sound quality can give your business a competitive edge. It provides the “wow” factor patrons are looking for and has the ability to attract more attention compared to static signage. Moreover, immersive AV experiences can help drive in-store purchases and encourage repeat visits.
Shopping Experience Redefined
Modern-day retail businesses that want to harness the attention of shoppers need to create noteworthy experiences for their customers. The best way to achieve this is through visually exciting AV installations, which include interactive elements such as:
- LED video walls: LED displays allow for sharp images, eye-catching visuals and high-saturation color. Video walls boost audience engagement and retention, and they deliver more detailed content across multiple locations. When several video walls are combined, they provide a huge canvas with virtually unlimited potential to elevate your brand. Not only do video walls reflect the content of your brand, but they also create the appeal of a high-end, modern business.
- Digital signage with rich visuals and audio: Retail digital signage can have a powerful influence on buying decisions. When implemented correctly, retail signage displays use graphics, text, videos, and other media to connect products to customers and demonstrate how purchases match their lifestyles. Patrons don’t just glance; they engage and remember what they see. Digital signs may motivate them to action and drive impulse buys.
- Interactive digital displays: On interactive displays, people can self-service information, products, and content in a user-friendly way. This can save time as well as increase productivity. Touchscreens are great example of this interactive, dynamic, and powerful technology.
These technology trends in the retail industry add a new dimension to shopping. For younger millennial consumers, retail technology is a natural extension of their everyday lives. For mature patrons, it could be an eye-opening experience that stays with them well after they leave the store. No matter what audience is being targeted, immersive AV installations deliver information and interaction in real time, as well as a lasting impression.
Innovative Retail Audiovisual Solutions From McCann Systems
If you want to take your store to the next level, look no further. McCann Systems can turn browsing and buying into an engaging, fun, and memorable event that will add value to your business for years to come.
With more than 25 years in the field, our team has the expertise and skills to complete any AV solution from start to finish, whether it’s a pop-up retail installation or a permanent display. We have extensive experience in designing, engineering, construction, integrating digital signage, and developing lavish digital environments for retail brands.