In 2017, 24% of mobile users found Google Maps indispensable. Wouldn’t it be great if that app could lead visitors around your facility? They could beeline straight to the building, office, or conference room they are looking for. Even better, they would get to their desired destination without bothering busy staff, keeping passages clear, and making their visit more pleasant and productive.
Digital Wayfinding picks up where Google Maps leaves off, and the average user is already used to a digital presence.
Digital wayfinding screens and kiosks are visual maps and traffic management systems presented in attractive, interactive, and customizable digital formats. They direct hospital patients, hotel guests, business partners, airline passengers, and retail customers to the places they need to go quickly, with no hassle or wasted time.
Installing digital wayfinding tools in your place of business can bring several benefits:
End the Confusion
First-time visitors to a large corporation, healthcare facility, museum, college, or other multi-building campus naturally will be confused about where they should go for information or service. Digital wayfinding will keep them moving in the right direction and prevent them from wandering into dangerous or business-sensitive areas.
Make Buying Easier
For retail, hospitality, healthcare, and other industries, prompt customer service is critical. Digital wayfinding systems not only direct customers to popular areas of the store or hotel, they can be programmed with subtle marketing messages promoting a shop’s new arrivals and seasonal sales, a hotel’s room service schedule, or a restaurant’s daily specials.
Put Clients at Ease
Digital wayfinding offers the ability to make a great first impression on potential business clients or prospective students. The screens’ customization features allow organizations to tailor messages and directions to specific groups or individuals. You can post a visiting CEO’s company logo or prominently display a trade delegation’s national flag along with a welcome message and listing of the guests’ daily itinerary. Show meeting locations, as well as maps of the best way to get there. Digital wayfinding can also show visitors the location of restaurants, parking lots, subway stations, and other amenities out-of-towners may not be aware of.
Update at a Moment’s Notice
Class moved to a different room? Sidewalk closed for construction? Flight cancelled? Change creates stress for employees and customers. But digital wayfinding can help people deal with the unexpected. Digital signage is the fastest way to disseminate breaking news to people onsite. And because the information can be presented verbally, graphically, and dynamically, it appeals to all types of learners and communicators. It also can be changed immediately to deal with evolving situations. Integrate digital wayfinding with emergency systems to direct people to safety during evacuations.
Ready for Digital Wayfinding?
No one wants to wander around wondering which door they should open or which corridor to follow. They want to reach their destination and get what they came for as quickly as possible. Unlike static, two-dimensional printed signs, digital wayfinding signage gives viewers a sensual experience that not only gives basic information, but shows them the best path to get there. A growing number of industries are realizing the time-saving and customer-service potential digital wayfinding delivers.
McCann Systems can deliver the right solution for your digital wayfinding and other digital signage needs. Contact our experts today to learn how we can design and implement the audiovisual system that meets your needs.
