Digital Lobby Signage
Investing in digital lobby signage can dramatically improve your customer and client relations by taking advantage of the most immediate opportunity to leave an impression on your client—the moment they enter your location.
High-end video displays provide a sleek, modern aesthetic to your business entryway. The latest in digital lobby signage solutions offer the convenience of a gentle light source, creating a non-intrusive visual experience.
Digitizing your lobby signage also provides a number of business benefits:
- Dynamic displays which can be easily updated over time to reflect the most current information
- Engaging presentations of the information that’s most important to your organization
- Interactive information-sharing which takes the pressure off of your staff, shortens perceived waiting times, and provides a fun and high-tech experience for guests
Dynamic Information-Sharing
It’s human nature to stop paying attention to the visuals we see every day. Even the best-designed static signage can quickly fade into the background in the average consumer’s inundated daily message overload.
Introducing video panels creates the advantage of being able to be update visuals frequently and easily. Some configurations can present live information such as weather data, stocks, and sports updates. This digital lobby display feature also affords you the luxury of remote programming, which simplifies the work of actually updating your lobby display monitors.
Presenting information dynamically dramatically improves the chances that customers or employees will see and remember your messaging, even if they walk past the same digital lobby directory every day.
The attention-grabbing power of dynamic signage is particularly valuable in retail settings:
- 47% of people who have seen a video advertisement in public remember it specifically
- 19% of those who have seen it remember making an unplanned purchase as a result.
These benefits can be drawn on to any customer-serving industry. Lobby display monitors have been proven to reduce the perceived time customers have to wait in banks, hospitals, and other service-heavy locations by up to a third.
In short, digital lobby signage immediately gives you the ability to increase the chance of repeat visits by reducing complaints and allowing you to answer customer questions automatically.
Information on Demand
Digital lobby signage also saves employees’ time by answering questions before customers even know they have them.
By providing helpful information from directories and announcements through wayfinding, your visitors will appreciate and benefit from a lobby that is suited to their interactive, technological needs.
The attention-grabbing power of a digital display directory also helps ensure that guests or customers:
- See the information they need quickly
- Have a positive experience
- Don’t require as much help from staff, streamlining your business processes
Communicate with Staff and Guests
Signage can also be configured to show multiple types of content, including entertainment as well as informative and wayfinding content, or static branding materials.
Digital lobby displays can be utilized to enhance client relations by sharing:
- Company history
- General news
- Public information
- Advertisements
- Other brand communications as needed
Modern digital signage can even provide interactive content through touchscreens and other audience-input technologies. These fine-tuned details aimed to enhance your clients’ experiences are on the fore-front of enhancing client relations through technological solutions.
