In 2020, we had to bid a temporary farewell to many of our favorite cultural experiences – trying new restaurants, catching a movie premier, or attending a gallery became impossible for many. With social distancing forcing us apart, creative communities had to act quickly to adapt to a new world of digital experience and virtual connection. Thanks to the most sophisticated modern technology and a global shift toward digital connection, exciting new doors have opened for both creators and cultural consumers. Find out how the digital arts experience is revolutionizing the industry for the better.
Historically, engaging with fine art hasn’t always been an easily accessible opportunity to the general public. Expensive exhibition fees and geographic location of the world’s best museums have previously acted as gatekeepers to the art world for those who lack the right resources. With the democratization of digital art, audiences can access the most cutting-edge contemporary works from all over the world – opening doors to the visual arts landscape to entirely new demographics from all backgrounds. Global audiences can easily access digital art installations from prestigious establishments, proven possible by initiatives like Art Basel’s virtual exhibition rooms or the world’s first entirely virtual art museum, VOMA.
In addition to improved access regarding art consumption, the increasingly digital nature of the fine arts field has allowed new entry points for creators into the industry. For artists in more remote locations or lacking financial and physical resources, creating digital art installations open new doors to build a creative platform – fostering more relevance and cultural capital in the modern art world for previously underrepresented demographics. Emerging digital art establishments have already claimed this is as a core of their functionality, like VOMA – which is completely free and fully immersive. Stuart Semple, museum curator and artist, talks about the message of inclusivity behind the program, saying “We want to highlight voices that haven’t been heard and seen. We are featuring artists from around the world, and not just Western artists.” Thanks to the explosion of digital art experiences in a more mainstream context, new viewpoints are gaining cultural relevance and propelling contemporary art forward.
Beyond how we consume arts and culture, digital art installations have paved new paths to creating contemporary art itself. The landscape of virtual exhibitions offer fresh layers of engagement to the viewer, as seen with our Linq Hotel + Experience project, in which the immersive digital art gallery was elevated into a full immersive experience with the help of dynamic experiential audiovisuals. The virtual experience has allowed contemporary artists to experiment in brand new mediums, enhancing their concepts and creations with cutting-edge technology like augmented and virtual reality.
With the pandemic pushing creatives out of studio spaces and into their homes, a cultural shift toward digital interactive experiences has encouraged artists to enter the emerging space of digital art – sending us into a new era of contemporary art with boundless opportunities to engage audiences. With the increasing relevance of cryptoart taking the art collection and curation world by storm through multimedia NFTs (non-fungible tokens), which allow artists to digitally mint creations from photos to videos to audio, it’s clear this trend is just getting started.
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Creativity is always worth sharing with the world, and we make it possible to make modern innovation globally accessible. Explore some of our previous digital media exhibitions and museum projects here.