Creating an immersive sports and entertainment experience was crucial at the 15,000+ square foot Bally’s Wild Wild West Sportsbook. The venue is now the largest sportsbook in Atlantic City, nestled between Bally’s and Caesars on the Jersey Shore. Check out footage of the Grand Opening below:

Bally’s Wild Wild West Grand Opening

A massive 120’x18’ wall of 2.6mm Unilumin LED stuns patrons as they enter The Book. The curved, custom video wall is visible from outside the building from the boardwalk. Over 5,200 LED tiles are attached to a bespoke structure with 660 cabinet chassis. It is the largest and only 4K LED wall in the Garden State, with the video system controllers being provided by NovaStar.

Turning to your right provides another astonishing installation- 10 betting windows canopied with another 46’x8’ of 3.9mm Unilumin LED with scrolling tickers underneath displaying real-time odds. Adjacent to the betting windows i­s a bar worthy of bellying up to, with its 55-inch and 65-inch Samsung screens featuring live feeds of several different NFL games on Sundays.

Want the VIP Experience? Head to the Fan Caves and you can host 14 of your friends with a personal dual 49-inch Samsung LED display crowing a 98-inch QM98F screen, creating your own videowall experience with an included Samsung Galaxy. Leon Horizon Series soundbars hide under the displays, providing an ultra-high-end theater experience, along with the luxury furniture and fixtures placed throughout your Fan Cave. Hiding behind slatted millwork is a ceiling subwoofer from JBL to help you feel the action.