A video wall in the Forty Thorndike office headquarters in Cambridge, MA.

Industry Insights

How Early UX Collaboration Transforms Experiential AV

In the world of experiential AV, it’s easy to focus solely on the hardware: LED video walls, motion sensors, interactive kiosks, and so on. But if you ask McCann Systems and their Experience Design partner, Downstream, none of that matters if you don’t start with a clear understanding of the purpose of the experience.

Three sports gamblers watching the video screen at a sportsbook and placing bets.
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