This full-scale real estate developer delivers luxury projects across the United States. For Forsyth Pointe in Clayton, Missouri, US Capital sought a bold, public-facing architectural feature to create a striking visual impact at the corner of Forsyth and Brentwood Boulevard.
McCann designed and installed a custom direct-view LED display. This 2.6-millimeter pixel pitch, eighty feet x fifteen feet, one thousand-nit LED wall features an impressive resolution of nine thousand and fourty eight x one thousand eight hundred and twenty four pixels. To support playback of custom content, McCann provided a high-end media server equipped with two auxiliary input cards. The system can map and display full-screen content across the LED while also enabling auxiliary sources to be overlaid as needed.
McCann also partnered with its content team to lead a brand discovery process, helping to clarify US Capital’s business goals and target audience. From initial concept through to final delivery, McCann created original static visuals, live-action video, and dynamic animation content tailored specifically for the display.
