McCann Systems, in a strategic alliance with PUMA, has introduced a state-of-the-art audiovisual experience at the brand’s new flagship retail store on Las Vegas Boulevard. This project, aimed at revolutionizing customer engagement and in-store branding, features a variety of dynamic digital elements and a comprehensive control system that bolsters the store’s high-impact visual presence.
As visitors step into the store, they are immediately captivated by the unique ‘PUMA X You’ display. This 19-foot by 8-foot-9-inch LED screen, a central visual feature, showcases branded content and in-store messaging, instantly drawing attention and setting the stage for an immersive brand experience. Complementing this, customers are greeted by digital footwear tickers, dynamic display elements that bring PUMA’s product lines to life, adding motion and interactivity to the retail environment.
The store’s F1 Gaming Area is a strategic feature that reinforces PUMA’s athletic brand identity. Four 5-foot-3-inch by 1-foot-6-inch, 1.25mm LED displays, ceiling-mounted in a ring configuration above racing simulators, create a thrilling, immersive environment by showcasing high-energy F1 content. In the apparel section, a four-sided, ceiling-mounted jumbotron display takes center stage, bringing visual storytelling and promotional content to life. This display, along with every other digital experience in the store, is seamlessly managed through a custom Crestron control system, allowing PUMA staff to easily route and control content from any location within the store.
This project exemplifies McCann Systems’ ability to integrate high-performance technology into commercial retail environments. Through innovative display design, intelligent control, and a deep understanding of brand-driven storytelling, McCann helped PUMA create a retail destination that captivates, engages, and energizes customers from the moment they enter.
