The retail sports gaming and the online betting industry continue to surge, and DraftKings Foxwoods Resort Casino executives have opened their landmark two-story sportsbook in Mashantucket, Connecticut.
The new DraftKings sportsbook is the most immersive in the area featuring 12,000 square feet of non-stop live sports interaction, including a racebook, two full bars, and a 250 table restaurant. The centerpiece of the stadium-like experience is the massive LED video wall. At 50 feet by 30 feet and backing the main level bar, there’s no missing the MVP of DraftKings’ 12th permanent sportsbook build, proudly integrated by McCann Systems.
NBA champion and former Boston Celtic Kendrick Perkins visited DraftKings Foxwoods on the grand opening, exclaiming, “this is good for my soul. They got more TVs than Best Buy here!” Kendrick is right: nearly fifty 4K UHD displays accent the space, central to the casino gaming area. The VIP walls feature 98″ and 50″ displays that allow users to program their experience how they see fit.
Another fifty feet of bright, custom 3mm pixel pitch LED show a curved ticker bending around the architecture. LED also crowns the main wagering desk: 20 feet of 2.5mm pitch constantly refreshed with live data. Nine 55-inch displays come together to make another video wall on the first floor, making 16 betting kiosks come to life inside the sportsbook. If that’s not enough, the DraftKings Sportsbook mobile app allows full access from anywhere.
The early results clearly show that this is a win for everyone-bettors and casual sports fans have given the new space rave reviews. Foxwoods tethered their new sportsbook to an immersive entertainment experience with great F&B for guests. Finally, with 42.7 million in adjusted gross revenue on just the sportsbook side, DraftKings captured about 77% of the new monthly CT market. McCann Systems continues to design and build these exciting new spaces for sports fans and again showed why they are the most innovative integrator to trust with your sportsbook space.
