How DOOH is Changing Outdoor Spaces and Advertising
Art and advertising are merging in exciting new ways in outdoor spaces in St. Louis and across the country. With the rise of Digital Out of Home (DOOH) technology, businesses are using digital art installations to transform how they engage with passersby. At McCann Systems, we’re helping companies turn static environments into dynamic canvases by infusing LED video walls with creative, rotating content. From eye-catching visuals to targeted ads, these installations offer a powerful way for you to capture attention and connect with your audience. In this post, we’ll go deeper into DOOH and how your business can leverage the power of digital display technology.
SEE ALSO: Digital Art Installations: How LED Technology Is Reshaping Public Art
What is DOOH?
Digital Out of Home (DOOH) technology is transforming the way businesses approach outdoor advertising. At its core, DOOH replaces traditional static billboards with dynamic digital displays that rotate content, offer targeted ads, and provide real-time updates. This digital art can be advertising, but it goes beyond—it engages audiences by delivering vibrant visuals that evolve throughout the day. Whether promoting special events or enhancing brand visibility, DOOH offers a flexible, high-impact platform for businesses to reach their target audience effectively.
Key Elements of DOOH Installations
To make DOOH truly impactful, you need a system that takes concepts and messages from idea to screen. At McCann Systems, we emphasize three critical components to a successful digital art installation: content management systems (CMS), content production, and LED video walls. A robust CMS allows businesses to easily schedule, automate, and update their content across multiple screens. Custom content production tailors visuals to target specific audiences, while modular LED video walls ensure maximum flexibility and stunning clarity for both large and small format displays.
DOOH and ROI
DOOH can impress with dazzling and entertaining visuals, but it must deliver a return on investment. Digital art installations help businesses capture attention in ways traditional billboards never could. With sensors that measure foot traffic and dwell time, advertisers can measure impressions and audience engagement to calculate success. Businesses can take this further with interactive displays, such as those where a user utilizes a touch screen or scans a QR code for more information. Companies can tailor content to meet specific goals like driving foot traffic or increasing brand awareness. Industries like retail, corporate offices, and entertainment venues benefit from these highly engaging displays, which maximize exposure and deliver measurable ROI over time.
Customization and Flexibility
DOOH can transform public spaces, and digital art installations can be tailored to create a variety of environments. For example, in busy retail centers, rotating LED displays adapt to daily foot traffic patterns, promoting lunchtime deals at noon and evening events during rush hour. At a corporate office, digital signage can showcase branded content during the day and dynamic art installations in the evening, offering versatility. Businesses can use DOOH to engage audiences at the right moment, maximizing the impact of each display.
McCann Systems’ Approach to DOOH
DOOH is revolutionizing how businesses in major cities like St. Louis connect with their audiences. Whether in retail, corporate environments, or entertainment, McCann Systems can help you create stunning displays that engage and captivate—with measurable results. Ready to leverage the power of DOOH in your organization? Start the conversation using the chat button below or fill out our online contact form. We look forward to connecting!
