5 Ways AV Design Enhances Customer Engagement

For better or worse, sports are both big entertainment and a big business. And the money isn’t all in eye-watering athlete contracts or lucrative broadcast deals. In the gaming world, sportsbooks are seeing explosive growth in places like New Jersey and beyond. At McCann Systems, we’re helping sportsbooks turn typical betting areas into vibrant hubs that draw people in and keep them coming back. How? By leveraging the latest in audiovisual system design, we’re enhancing every aspect of the sportsbook experience and opening up new ways for fans to connect with the game. In this post, we’ll explore the top five ways AV systems are transforming the sportsbook experience. 

SEE ALSO: Enhancing Fan Engagement in Sportsbooks with Dynamic Video Walls

Crisp, Immersive Video

In a sportsbook, the quality of video displays can make or break the customer experience. We employ fine-pitch LED technology in sportsbooks to ensure vibrant, detailed displays that maintain clarity even at close distances. Modern and modular LED technology supports creative installations like curved screens, which enhance immersion by wrapping around architectural features and providing excellent viewing angles. Today’s LED panels are highly reliable, featuring extended lifespans and minimal maintenance needs—critical for venues where screens run almost continuously. By integrating these advanced visual solutions, sportsbooks can ensure every fan enjoys an engaging and uninterrupted viewing experience, making each visit memorable.

Directional and Zoned Audio Systems

Audio quality is just as important as visual quality in sportsbooks, where the atmosphere can be as dynamic as the games being watched. McCann Systems integrates advanced audio solutions like Holoplot speakers, which utilize wave field synthesis and beamforming technologies. This allows for highly directional and controllable sound, ensuring that patrons only hear the audio relevant to the events they are watching, even in a crowded space.

In-ceiling subwoofers and directional speakers enhance this by providing deep, rich sound where needed without bleeding into other zones. Tailored audio ensures that whether patrons are watching a quiet golf tournament or a bustling football game, the sound is always perfect for their chosen event.

Enhanced Accessibility

Incorporating ADA-compliant features is essential in sportsbook design to ensure all patrons, including those with disabilities, enjoy a similar experience. We design systems with accessible viewing areas with proper sight lines and seating that accommodates wheelchairs alongside audiovisual adjustments for those with sensory impairments. Visual aids are positioned for optimal visibility from all angles, and sound levels are carefully tailored to aid clarity without overwhelming. Thoughtful design choices help sportsbooks cater to a diverse clientele, fulfilling legal requirements and, more importantly, customer satisfaction.

Dynamic Promotions

With a plethora of digital video displays, sportsbooks can leverage the ability to display targeted advertising, which offers a dual benefit: enhancing customer engagement and increasing revenue opportunities. Sportsbooks with advanced digital signage can seamlessly interject real-time promotions, such as happy hour specials or upcoming event advertisements, alongside ongoing sports broadcasts.

Automated Control Systems for Streamlined Operations

Automated control systems enable staff to manage intricate audiovisual setups with ease. McCann Systems designs these systems with custom graphic user interfaces that allow untrained personnel to control lighting, video feeds, audio, and more with the touch of a button. Pre-set scenes can be adjusted for different events or times of the day, optimizing the setting to suit any scenario, including more private VIP areas. These scenes can also include interjecting the promotions offered at different times of the day or encouraging fans to return for related events. 

With significant experience in sportsbook AV systems in New Jersey and across the country, we understand that a sportsbook’s success hinges on more than just the odds—it’s about creating an environment that excites, engages, and retains customers. Ready to elevate your sportsbook with the latest AV technology? Start the conversation using the chat button below or fill out our online contact form. We look forward to connecting!