Designed for Engagement: Why Dwell Time Matters in Modern AV Experiences
Modern audiences no longer move through space; they expect to inhabit it. In a world saturated with content, capturing attention has become easier than keeping it. The challenge is to create experiences that make people want to stay.
This is where dwell time becomes one of the most valuable metrics in experiential design.
Interactive Does Not Always Mean Touchscreens: Rethinking Engagement in Public Spaces
For years, “interactive” has been synonymous with touchscreens. Tap here, swipe there. But in today’s high-traffic public environments, that model is quickly becoming outpaced. True engagement no longer depends on a single tactile pane of glass. Instead, it’s powered by something far more intuitive: spatial intelligence and interactive environment design.
McCann Systems Announces 2025-2026 STEM Scholarship Winner
McCann Systems is proud to announce the recipient of its sixth annual STEM scholarship, an award designed to support the next generation of innovators in STEM (Science, Technology, Engineering, and Mathematics).
How Early UX Collaboration Transforms Experiential AV
In the world of experiential AV, it’s easy to focus solely on the hardware: LED video walls, motion sensors, interactive kiosks, and so on. But if you ask McCann Systems and their Experience Design partner, Downstream, none of that matters if you don’t start with a clear understanding of the purpose of the experience.
Turn Your Store Into an Experience: Q&A with the AV Expert
Coming off the PUMA flagship store project in Las Vegas, we chatted with Ken Newbury, our Senior Vice President of Technology & Engineering, about AV’s real impact on retail experiences.
AV Systems Aren’t ‘Set & Forget.’ Why Maintenance Services Matter
AV maintenance services provide the consistent performance and stress-free operation you need, plus the latest features that make life easier. If your business’s technology is testing your patience, here’s how AV maintenance can help.
McCann’s Evan Greenwood Named to Commercial Integrator’s 40 Under 40, McCann Awarded 2025 Best Meeting Room Project
Project Manager Evan Greenwood recognized on Commercial Integrator’s 2025 40 Under 40, as McCann Systems celebrates consecutive honors and award-winning innovation in immersive Pro AV solutions.
McCann Cares: Our 2nd Annual Kids at Heart Charity Challenge
For the second year in a row, we held our annual Kids At Heart Charity Challenge on July 14th to benefit Boston’s Children Hospital. Also, thanks to our incredible sponsors, including Crestron, Legrand, and many more, we raised a whopping $45,000!
How Poor UCC Integration Is Killing Your Team’s Productivity
If your conference rooms are starting to collect dust, that’s a sign your unified communication and collaboration (UCC) needs help.
McCann’s Engineering Summit and InfoComm 2025
McCann’s entire engineering team joined in on the fun in Orlando this year at InfoComm 2025. They used the time together to strategize, ideate, and simply spend some face-to-face time together.